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Starting with WHY

Before you can start choosing symbols, type and colour you need to stand for something.

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From the blog

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The return of the skeumorph?

The way something looks, tells us how it works. Once upon a time computers filled whole rooms. They were hulking great metal boxes bristling with dials, gauges and buttons. They hummed, clattered and whirred while the valves glowed. Over time, machines have become smaller and more powerful, we have more computing power in our pockets that […]

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Design thinking – It’s all in the mind

Anyone can use design thinking to get extraordinary results. When I was a young designer studying product design at Central St Martins, I came across what has become my favourite definitions of the subject of design. Design is problem solving with flair. If we take flair to mean stylishness and originality, it conveys the notion that […]

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A secret message from Switzerland

It’s always been there… When I was a child my family lived in Holland and so we spent a lot of time travelling back and forth between Dover and Calais on the ferry. One of the best things about cross-channel ferries back then was duty free shopping and while my Mum would procure cigarettes and […]

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